The Twine blog
Thoughts on the future of collaboration, knowledge sharing, GTM, product, and more.
∙ 4 min read
Playbook poison
Don’t let frameworks kill your startup.
∙ 4 min read
The feedback fallacy
Why your perfect system is the problem.
∙ 3 min read
Twine raises US$1.5m to build the AI-powered connective tissue for modern organizations
Accelerating our mission to help teams make better decisions with connected intelligence.
∙ 4 min read
Rising above the CRUD
Rethinking how AI transforms product development.
∙ 4 min read
Stop talking, start doing
Why action beats analysis in early-stage startups.
∙ 4 min read
The Intel Trap: Why success can breed inefficiency
Rich with intelligence, starved for action.
∙ 4 min read
The rise of customer intelligence ops
Why CS automated data routing is the new differentiator.
∙ 4 min read
The product manager of 2025
AI is transforming who we need to be.
∙ 5 min read
10 tips to extract product feedback that your team will actually use
The dos and don’ts when gathering product feedback.
∙ 4 min read
AI’s hidden power: Bridging teams, not just automating tasks
The true power lies in its ability to connect people through data.
∙ 4 min read
Turn Customer Success into product success
Unlock that wealth of CS knowledge throughout your organization.
∙ 4 min read
How growing companies can maintain their collaborative spirit
The future belongs to companies that can grow without growing apart.
∙ 4 min read
Finding product breakthroughs hiding in plain sight
Tap into the goldmine of data your company has already acquired.
∙ 4 min read
Aligning product development with revenue growth
Balancing business impact with end user impact.
∙ 5 min read
Lost in translation
Breaking down how intel gets lost from reps to product teams.
∙ 6 min read
What sales taught me about product
The humbling experience of a product person running GTM.
∙ 4 min read
How to win friends and influence product
Tactics for CSMs to build relationships with product managers.
∙ 7 min read
Winning as a team
Five principles to maximize product and GTM alignment.
∙ 4 min read
Human stories over story points
Don't lose sight of what actually matters.