Use cases
Product Management · Sales
Deal blocker analysis
Automatically identify and track product-related deal blockers. Turn sales objections into product improvements that directly impact revenue and win rates.
Deal blocker analysis
Stop letting product gaps impact your revenue. Twine’s AI-powered analysis automatically analyzes sales conversations to identify critical product issues blocking deals, helping product teams prioritize improvements that directly impact win rates.
The challenge sales teams face
Your sales team is on the front lines, hearing firsthand why deals are stalling or being lost to competitors. But this crucial intelligence often stays trapped in their heads or buried in CRM notes. Without a systematic way to capture and elevate product-related deal blockers, sales teams struggle to get timely product improvements that could help them close more deals.
Common challenges include:
- Critical product feedback getting lost in lengthy sales calls
- No clear path to escalate deal-blocking product issues
- Difficulty proving the revenue impact of missing features
- Product teams lacking context about urgent sales blockers
- Lost deals due to slow response to competitive gaps
Why traditional deal blocker tracking falls short
Most organizations rely on sales reps to manually flag product issues in their CRM or during team meetings. This approach is inconsistent and often biased toward the most recent or loudest issues. Sales leaders struggle to identify systematic patterns that could inform product priorities, while product teams lack the concrete evidence needed to prioritize sales-driven improvements.
A better way to analyze deal blockers
Twine automatically analyzes every sales conversation to identify and track product-related deal blockers. Instead of relying on manual logging or memory, you get objective evidence of which product gaps are actually costing you revenue.
Key benefits:
- Save deals by quickly escalating critical product blockers
- Increase win rates by identifying and addressing systematic product gaps
- Quantify the revenue impact of missing features
- Build stronger alignment between sales and product teams
- Track blocker resolution and impact on deal outcomes
How it works
- Automated blocker detection Twine automatically analyzes sales calls to identify product-related objections and blockers, without requiring any manual logging.
- Revenue impact analysis AI-powered analysis connects blockers to specific opportunities, helping quantify the potential revenue impact of each product gap.
- Prioritized escalation Weekly digests alert product teams to the most critical blockers, with direct links to customer evidence and affected revenue.
What you’ll learn
- Critical product gaps blocking active deals
- Revenue at risk from specific product limitations
- Competitive feature gaps affecting win rates
- Systematic patterns in lost deal analysis
- Impact of product improvements on close rates
- Direct customer evidence to support product priorities
- Trends in product-related sales objections
Who benefits from this analysis
Primary audience:
- Sales leaders tracking systematic deal blockers
- Sales operations measuring product gap impact
- Leadership teams balancing product investments
Secondary audience:
- Product managers prioritizing revenue-impacting features
- Product leaders aligning roadmap with sales needs
Start analyzing deal blockers today
Start your free trial of Twine to immediately access this template and transform your sales conversations into actionable product priorities.
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