Use cases

Customer Success · Product Management · Product Marketing

Customer advocacy identification

Identify and track potential customer advocates. Find opportunities for case studies, references, and testimonials.

Discover your most enthusiastic customers for references and case studies. Twine automatically identifies potential advocates from customer conversations, helping you build a strong customer marketing program with authentic stories.

The challenge teams face

Finding the right customers for case studies and references is crucial for sales success, but identifying genuine advocates across numerous customer conversations is challenging. Despite having many satisfied customers, teams often struggle to identify and document the best reference candidates.

Teams building advocacy programs face:

  • Missing advocacy signals in customer discussions
  • Difficulty validating reference potential
  • Lost opportunities to capture success stories
  • Scattered champion identification efforts
  • Inconsistent advocacy documentation

Why traditional approaches fall short

Most teams rely on customer success managers to manually flag potential advocates. This ad-hoc approach means many great reference candidates go undiscovered. Without systematic analysis of customer sentiment, teams miss opportunities to build a diverse and effective advocacy program.

A better way to analyze

Twine transforms how teams identify advocates by automatically analyzing customer conversations for signs of enthusiasm and success. Our AI helps you find and validate potential champions, making it easy to build a strong reference program.

Key benefits:

  • Automatic advocate identification
  • Clear validation of reference potential
  • Complete context for success stories
  • Diverse advocate discovery
  • Real-time champion alerts

How the analysis works

  1. Automated detection: Twine monitors customer conversations, identifying signs of enthusiasm and advocacy potential.
  2. AI-powered analysis: Our AI evaluates advocacy signals, connecting potential champions to specific use cases and success metrics.
  3. Intelligent delivery: Advocacy opportunities flow directly to teams through Slack, with clear context about reference potential.

What you’ll learn

  • Most enthusiastic customers
  • Success story opportunities
  • Reference program candidates
  • Beta program champions
  • Speaking opportunity fits
  • Community leaders
  • Product ambassadors

Who benefits from this analysis

Primary audience:

  • Product marketing teams
  • Customer marketing
  • Product managers

Secondary audience:

  • Sales teams
  • Customer success teams
  • Marketing teams

Start finding advocates today

Build a powerful reference program. Start your free trial of Twine to:

  • Identify perfect champions
  • Capture success stories
  • Validate reference fit
  • Scale customer marketing

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