Product Marketing Manager

Job Description

Twine empowers people to save more, save better, and save together. We use dynamic technology, design, and cutting-edge automated money management to change the way people make financial decisions.

We operate as an independent startup group – backed by the resources and stability of a Fortune Global 500 powerhouse. We know that we’re stronger with every thread – our culture is driven by sharing, learning and iterating together.

We’re seeking a Product Marketing Manager to establish the function at Twine.

Our roadmap is filled with exciting features that you’ll be bringing to life for customers. You’ll be a key player on our team – partnering with the product team to influence the roadmap, the rest of the marketing team to position and bring features to market, and the data and research team to close the feedback loop.

Great candidates will be those that come to the table with a broad skillset. You’re passionate about FinTech and where the industry is going. You can balance big picture strategy with disciplined execution. You’re comfortable using both numbers and words to tell the right story. You’re driven by the responsibility and accountability of a linchpin role at a growing company.

Who You Are

  • 8+ years of experience in product, marketing, or product marketing
  • Experience building and executing GTM strategies - bonus points for fintech experience
  • Excellent track record of developing campaigns, messaging, and content throughout a product/feature lifecycle
  • Obsessed with customer feedback and insights
  • Ability to manage cross-functional teams and get things done
  • Analytical and data-driven
  • Excellent oral and written communications skills
  • Able to manage ambiguity and get things done.

What You'll Do

  • Become an influential expert in our products and product roadmap
  • Own the launch of new product features from end to end—from strategic brief to GTM campaigns to customer engagement and feedback
  • Test and validate strong value propositions, core content, and go-to-market strategies in concert with Product, Design, Marketing, Growth, PR, Engineering, and Support teams.
  • Monitor and socialize the KPIs that track the success of a new feature across its entire lifecycle
  • Partner with product, data, user research, and support teams to test new features and learn from performance and feedback.
  • Enable internal audiences to position our product and features competitively

Benefits & Perks.

  • Daily catered lunch.
  • Health, dental, and vision packages to help you stay well.
  • 401k with a 4% match.
  • Team offsites to fun places.
  • New equipment so you can do your best work.
  • Healthy snacks. Cold brew coffee and Kombucha on tap.
  • Monthly office game nights.
  • Discounts on personal finance planning services.
  • Lifestyle and commuter benefits programs.
  • Career development programs so you can keep learning.
  • Up to 12 weeks paid parental leave for the birth or adoption of a child.
  • Generous vacation and PTO policy.

Get started.

Are you ready for the next step in your career? We’d love to hear from you. Please click “apply now” to submit your cover letter and resume today.