Use cases

Leadership · Product Management · Sales

Win-loss analysis

Analyze won and lost deals to understand success patterns and improvement areas. Track competitive dynamics and decision factors.

Learn exactly what drives deal outcomes across your pipeline. Twine automatically analyzes all sales conversations to identify winning patterns and loss factors, helping you optimize your sales strategy with real evidence.

The challenge teams face

Understanding why deals are won or lost is crucial for improving sales performance, but gathering comprehensive insights across numerous sales conversations is nearly impossible. Despite having regular deal reviews, teams often miss the deeper patterns that could improve win rates.

Sales teams struggle with:

  • Missing subtle win-loss patterns
  • Difficulty validating loss reasons
  • Lost insights from competitive deals
  • Scattered feedback across sales cycles
  • Inconsistent win-loss documentation

Why traditional approaches fall short

Most teams rely on sales rep input or sporadic win-loss interviews to understand deal outcomes. This limited view often misses crucial patterns and can be biased by individual perspectives. Without systematic analysis of sales conversations, teams lack the objective evidence needed to improve strategy.

A better way to analyze

Twine transforms how teams understand deal outcomes by automatically analyzing every sales conversation for winning patterns and loss factors. Our AI surfaces objective evidence about what drives success, helping you optimize your sales approach with confidence.

Key benefits:

  • Automatic outcome analysis
  • Clear competitive patterns
  • Complete deal context
  • Segment-specific insights
  • Real-time strategy guidance

How the analysis works

  1. Automated detection: Twine monitors all sales conversations, identifying factors that influence deal outcomes.
  2. AI-powered analysis: Our AI evaluates win-loss patterns, connecting outcomes to specific factors and competitive dynamics.
  3. Intelligent delivery: Win-loss insights flow directly to sales teams through Slack, with clear context about what drives success.

What you’ll learn

  • Common winning patterns
  • Critical loss factors
  • Competitive positioning gaps
  • Pricing impact patterns
  • Decision criteria
  • Implementation concerns
  • Value proposition effectiveness

Who benefits from this analysis

Primary audience:

  • Sales teams
  • Sales leadership
  • Product marketing

Secondary audience:

  • Product teams
  • Customer success
  • Marketing teams

Start analyzing outcomes today

Improve your win rate with clear evidence. Start your free trial of Twine to:

  • Identify winning patterns
  • Understand loss factors
  • Optimize sales strategy
  • Drive higher success

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