SAN FRANCISCO

Engagement Marketing Lead

Job Description

Twine empowers people to save more, save better, and save together. We use dynamic technology, design and cutting-edge automated money management to change the way people make financial decisions.

We operate as an independent startup group – backed by the resources and stability of a Fortune Global 500 powerhouse. We know that we’re stronger with every thread – our culture is driven by sharing, learning and iterating together.

We’re seeking a passionate marketer to drive engagement strategy, take ownership of messaging and connect with users.

You’ll be a key part of our growing marketing team – relentlessly pursuing deep quantifiable adoption of the Twine app across millions of users. Your campaigns and copy will have real impact on the futures of families across the country – and potentially beyond.

Qualifications

  • 3-5 years experience in copy and channel execution
  • Strategic, passionate storytelling ability
  • World-class long- and short-form copy skills
  • Ability to understand and communicate our brand personality
  • Email / push / marketing automation wizardry
  • Experience analyzing data for reports and optimization opportunities
  • Proven track record of driving successful engagement strategy across channels

Responsibilities

  • Engagement strategy and execution
  • Translating brand and value proposition into themes, assets and campaigns that get results
  • Managing strategic communication objectives for each channel
  • Quarterbacking the execution of marketing campaigns
  • Measuring results and socializing insights
  • Ideate / assess strategic product and marketing content opportunities
  • Chipping in on content needs across the organization

Benefits & Perks.

  • Catered lunch Monday through Thursday.
  • Health, dental, and vision packages to help you stay well.
  • 401k with a 4% match.
  • Team offsites to fun places.
  • New equipment so you can do your best work.
  • Healthy snacks. Cold brew coffee and Kombucha on tap.
  • Monthly office game nights.
  • Discounts on personal finance planning services.
  • Lifestyle and commuter benefits programs.
  • Career development programs so you can keep learning.
  • Up to 12 weeks paid parental leave for the birth or adoption of a child.
  • Generous vacation and PTO policy.

Get started.

Are you ready for the next step in your career? We’d love to hear from you. Please click “apply now” to submit your cover letter and resume today.