96% of customer feedback never reaches product. Twine fixes that.

Twine is a product-minded AI that listens to every Sales and CS call, finds what matters, and sends it straight to your team.

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Data flow in twine

Trusted by product and GTM teams at

Every team has the same complaint

Feedback is scattered, secondhand, and arrives too late to matter

Valuable feedback is shared every day during Sales & CS calls

What gets documented

What reaches product

What’s clear enough to act on

This isn't just an information problem.

When 96% of customer feedback never creates impact, it's a business emergency.

Your first day with Twine

Three steps to better product decisions

Step 1

Connect your calls

Connect your calls

Step 2

Let Twine do the work

Let Twine do the work

Step 3

Watch feedback flow

Watch feedback flow

Day 1 ⟶ Year 1

Value that compounds over time

In a week

Revenue-prioritized themes reveal what's blocking deals and driving growth.

In a week

In a month

Your roadmap aligns with market reality. Releases are matched to ideal users.

In a month

∞

Teams move as one. Every conversation and launch builds lasting momentum.

Future

Like hiring a customer insights analyst that works every call, every region, every hour

Auto-extracted intel

Feedback, blockers, and competitor mentions extracted automatically with video evidence.

Intel capture
Auto-extracted intel

Proactive delivery

Relevant intelligence routed to decision makers in their workflow. No dashboards to check.

Personalized feeds
Proactive delivery

Revenue-weighted themes

Reports on the top feedback patterns ranked by revenue impact. Replace opinions with clear direction.

Thematic reports
Revenue-weighted themes

Targeted feature adoption

New releases are matched to their ideal users. Reps get customer-specific enablement.

Smart enablement
Targeted feature adoption

Works with your stack

Connect with your existing tools to transform every conversation into actionable intelligence.

Integrations
Works with your stack

Built for enterprise

SOC2 Type II and GDPR compliant. Your data is always protected and never used for training.

Security
Built for enterprise

Twine vs. the status quo

What teams reach for

What Twine delivers

Feedback repositories

The right feedback finds you

"Product should join more calls"

Finds the 3 minutes that matter

Feedback forms and sales notes

The real customer voice

Manual tagging and classification

Themes emerge automatically

Support ticket analysis

Proactive signals from Sales & CS calls

Dashboards and inboxes

Slack-native reporting

Roadmap debates

What’s actually blocking revenue

Weekly GTM-product syncs

Shared truth travels automatically

Generic feature announcements

Customer-specific enablement

Hiring a “feedback ops” role

Your always-on intel agent

Another “single source of truth”

Not another tool to check

You don’t need a place to put feedback. You need to put it to work.

Twine makes it automatic, at scale, and without the overhead.

Transforms how every team delivers value

Product

Get useful feedback without reviewing calls. Build what drives revenue now.

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Get useful feedback without reviewing calls. Build what drives revenue now.

GTM

Feedback flows automatically to the right teams. Issues get resolved faster.

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Feedback flows automatically to the right teams. Issues get resolved faster.

Leadership

End information silos. Teams decide based on revenue impact, not opinions.

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End information silos. Teams decide based on revenue impact, not opinions.

It takes the emotion out of decision making and puts the customer in the forefront. That's where Twine has clearly solved a problem for us.

Alex Young

Alex Young

VP of Product, Tapcart

It’s like having a virtual customer insights specialist in your team, working at all hours, across every country, every day.

Ben Hanley

Ben Hanley

Head of Product, Trace

We have a lot of theories on what to do product wise. Twine helps us guide the roadmap in a way that aligns with real customer demand.

Sam Barati

Sam Barati

VP of Customer Success, Tapcart

It was the first process, the first piece of technology that gave me an objective view of the feedback coming from our customers.

Nick Seger

Nick Seger

Senior Product Manager, Cascade

Twine literally solves for the question founders ask their leadership team the most often - ‘what insights do you have to back that?’

Nihar Vasa

Nihar Vasa

Founder, NVaaS

AI-powered, product-aware

Just connect your calls and go

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